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5 effective ways to monetize your blog

Blogging

Blogging can be defined as an online diary whereby a personal chronological log of thoughts is published on a webpage. We can also say blogging is a great medium to express the things you feel and things you experience. Blogging has to turn out to be an addiction for a lot of people all over the world nowadays. Apart from being able to express what you feel, you can also make quick money from blogging explaining the popularity. Whether it is through a WordPress blog post and affiliate marketing, social media like Facebook or Instagram, or creating an email list, you can make money.

You get paid for blogging by monetizing a blog. But the question is how do you monetize a blog (also known as a passive income)? You can monetize your blog by following this simple process:

  • Picking a topic that is close to your heart to create interesting premium content
  • Building up traffic by marketing to a specific audience
  • Getting advertisements
  • Affiliate marketing programs
  • Pay-per-post
  • Job boards
  • Paid surveys and polls
  • Sponsorship

You think with the present economy and unavailability of good paying jobs, why not write about what you feel and make money while doing it? Moreover, blogging or writing on other social media doesn’t require any special technique or knowledge. There are several ways to monetize your blog but below are the 5 most effective ones:

5 effective ways to monetize you blog

Topic

The first thing a blogger should do if they want to get paid is to choose an appropriate topic with interesting premium content. Not just any topic but a topic that you connect with. A topic you love and you hold dear to your heart. Topics you know most people will be interested in reading about (for example, sports, politics, technology, or politics). All blogs have a potential to generate revenue, but the ones that are informative or related to the blogger’s life experiences are mostly the popular ones.

Pick topics that are extensive (wide) in nature. Diet tips, for example, are narrow, while topics like finance and career development are wide. If you want to get paid by blogging,informative content is king.

Traffic

If you want to get paid for blogging, the next thing after thetopic is the traffic. If people can’t find your blog, then there is no way you can earn money, right? Your number one priority is to be on top of search engines. So, try as much as possible to build traffic that leads to your blog or make it accessible to a large number of people so the number of people visiting your blog will increase dramatically.

One of the best ways to increase traffic on your blog is by joining several blog networks. Blog network websites help you to promote your blog to millions of readers all over the world. Most of these blog networks are free, so there’s no need to worry about registration.

Advertisements

Once your traffic is good enough, the next stage is anadvertisement. One of the top earning strategies in the whole world is advertising. Bloggers are paid by advertisers by the number of times an ad is clicked on. While some pay in bulk says a specific amount for a thousand ad view.

Google Adsense is the most prominent advertisement method for bloggers. They are usually the first foray of new bloggers in the world of advertisement. It is very easy to use but they only provide afraction of the income to successful bloggers. The best deals come from advertisers who pay a lot of money for displaying their adverts on your blog. But it is easy to quickly get adverts on your site but is a bit difficult to earn money from them because you will need thousands of readers each month.

Affiliate programs

Affiliate programs are also a good medium of earning money through blogging. These programs are also similar to advertising. But, with affiliate programs, you get paid directly by advertisers for placing a banner advert or a text advert on your blog. Here, readers can also earn by putting affiliate links in their blog posts. You might get paid when a reader clicks an affiliate link. But, mostly, readers must make a purchase from the affiliate program website.

Earning money from these programs is really difficult but, if it works, it is possible to earn 10% or more per product that user buys through your blog. These websites are the leaders in the affiliate program ads: Amazon, commission Junction, eBay, and so on. You can also recommend books or other products available for purchase from different sources and earn avery generous commission when your blog readers buy those products.

Pay-per-post

Another effective way to monetize your blog is pay-per-post. Some companies will also pay you to write about their products or services on your blog. Their pay varies depending on your blog and the traffic it generates. There are many sites available on the internet that will pay you very well for writing good reviews of their products. Some can even pay you up to $1,000 per post. If your blog has a very good traffic, then you can easily join any of these company sites. Some also require you to blog for up to a month or even more before enrolling or you may need a specific number of posts or readers.
Some bloggers are unwilling to get paid to write about a specific product or site. But the ones who are willing can make really good money. Some of the websites, which offer such opportunities, are PayPerPost,Blogvertise, SponsoredReviewsand so on.

There are more ways to monetize your blog but the five explained above are the most effective. The most important are traffic. If your blog generates up to 1000 readers per day, it is easy to generate money with the blog because the more readers you get the more chance of getting adverts and so on. Getting an income from blogging takes a lot of effort and time but as we all know there’s no shortcut to success. You have to identify your niche, get to know what your readers crave from your blog and map out ways that can pull more traffic to your blog even though it requires real work.

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Tools for a First-Time Author

Whether it’s a non-fiction book, a simple story that is a good idea, a manuscript, an e-book short story, or a rough draft, writing a book for the first time seems like an impossible job. Sometimes, the worst thing for a writer is a blank screen, just waiting to be filled in. When you’re writing your first book, you probably doubt your ability as a writer. Questions will start popping into your head like, where do I start? Is my idea good enough? Will I find time to write the book? Who are my target audience? Is self-publishing better than going through an agent or a publisher? If I write a book, will my debut novel be popular? Yes, the publishing industry is a complicated place, but you don’t have to worry because I will explain how you can overcome all these obstacles.

Writers worry most times. We are faced with indecision about the choices we make for our stories. We doubt the quality of our writing. We wonder if after writing your debut novel it will get published, gain the recognition we want, and even celebration. But as a writer, you don’t need to worry about all these—leave all that to the agent and publisher.

Below are the challenges you will face as a first-time writer and how to overcome those challenges before you even begin to write your very first chapter:

Where to start

The common question asked by first-time writers about the writing process is, “do I start from the beginning, the middle, or the end?” But the truth about it is that there’s no single way to start writing a book. Below are some suggestions before you start writing:

  • Create the blueprint of what you want to write and refine your idea.
  • You can start with your favorite part so motivation is high from the outset.
  • If the blank page is daunting, just write anything that comes to your mind for like five minutes. Do this until a phrase or an image grabs you and you want to continue writing.

Doubting your idea

You might worry your idea isn’t good enough as a first time writer. To build your confidence you can ask others what they think of your concept. Here are ways to test your idea to see if will sustain an entire book.

  • You can write a very short version of your book first and see if it grabs those you share it with. Do you feel it could use more detail and expanded than the short version?
  • Remember that even the most boring idea can become fascinating if the description and character are written imaginatively. For example, the book named Mrs. Dalloway is mainly about a woman buying flowers for an event and a man with mental health issues but it’s mostly considered a 20th Century masterpiece.

Indecision

This is something that most writers go through while writing a book for the first time. You might have come up with a great concept yet when you go into the labor of writing, suddenly another idea pops up your mind and seems more appealing. These are the ways to get rid of your indecision:

  • Do away with competing for ideas that don’t fit into your current writing because they will still be there when you are done.
  • Focus on the aspect that challenges you most. Search the Internet for these challenges and how to get rid of them.

Not finding time to write

Most first time writers encounter this obstacle. Some first-time writers can’t just seem to find time to write so below are the solutions to that problem:

  • Prioritize above other activities such as watching TV instead watch an episode to reward yourself for a very productive writing session.
  • Aim small and build up your writing. Set targets for yourself daily, for example, you can set a target to write 200 words per day which might seem like nothing but actually add up to 6000 words in a month.
  • Get help from people around you. If you have kids, for example, ask your other half or a relative to keep them busy for an hour or two depending on the targets you set for yourself.

Feeling isolated

You can say many writers are introverts meaning a shy or reticent person thus need plenty of time alone. But what a first time writer does not know is isolation is a very bad idea just because you want to complete the book on time. The best sources of inspiration are other people. The solutions are listed below;

  • You can join a writing group.
  • You can attend social events frequently as rewards for good writing sessions.
  • Set targets for yourself and use the remaining time pursuing experiences that reinvigorate and inspire you.

With the above solutions to problems first-time writer encounter, I believe a first-time writer should not pass through many problemsif the solutions listed above are followed.

5 must-have book marketing tools for a first-time author

1. A book marketing plan

Take your time to learn extensively about book marketing, then write a plan of tasks that will help you get your book title in front of people who are most likely to buy and love it.

2. A website

A website is very important today’s online driven marketplace. You will not only have information about your book but also a blog where you can interact with people about the book and make them love it. The site does not need a lot of glamours but needs to look and feel as good as your book.

3. Amazon page

Most books are purchased online and mostly on Amazon. You can be responsible for what goes on with the page or hire a publishing company who will be in control of the page.

4. Author marketing club

These clubs aim to help authors who do not have a clue how to market their books and promote it through various tools. They also help to in uploading a book to Amazon like a friend use to say, you can’t just throw your book up on Amazon and hope and pray it will be a success.

5. A press release that announces the book

If you plan to send out review copies, you need to include a press release which will announce the book’s publication and describe what readers will find in the book.

I hope this article gives a first-time writer some ideas on writing a book and the must-have tools for marketing their books.

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Make a Living as an eBook Writer

Are you looking to make money every month as a freelance writer? Whether it is through a self-hosted blog, social media, or writing a fiction or non-fiction book through a self-publishing company, there is a way. The best way of making it nowadays, however, as a full-time job is by becoming a self-published author through Kindle Publishing.

Following is a step-by-step guide on how to quit your day job, get yourself published and make money every month and impress thousands of readers.

Getting started as an eBook writer

  1. To begin writing an ebook, you need to come up with some marketable ideas. You can write about various types of content ranging from how-to guides, self-help guides, memoirs, health guides, poetry, children’s books, adult fiction, young adult fiction,etc. to name a few examples. Expand on the ideas you have to determine if this is the idea or ideas you want to dedicate time to writing about. Nothing makes writing harder than an idea you don’t feel enthusiastic about.

  2. Organize your ideas and write all ideas down, as well as any new ideas as you go along. You will often find many things that will inspire new ideas for your writing. Keep at least a note-taking application or a notebook with a pencil/pen with you at all times to capture these ideas. There are various ways you can go about organizing your ideas such as outlines or story webs.

  3. Thoroughly research the subject you want to write about,even if you are writing a fictional novel.It is always advised to do some research to help give the book more substance. Non-fictional writing should always have sound research done to avoid misrepresentation of data or false information of the subject being discussed.

  4. Set realistic goals on how you wish to complete the book. Some of the questions you should ask yourself during the goal planning process are:

  • How much time are you able to dedicate to writing your eBook?
  • What are your daily word count goals?
  • What is your total word count goal?
  • Are you writing a series, a trilogy, a saga, or one book?
  • Who is your intended audience? Are you writing for children, early readers (ages 3-6), teenagers, young adults, or adults?
  • What are you trying to offer through your writing? Are you offering information or leisure?
  • Are you writing a non-fiction novel or a fictional novel?
  • If you are writing non-fiction, what is the subject and what are you trying to inform your audience about?
  • If you are writing a fictional novel, what is the plot, characters, ending, relatable struggles, thetheme of the story, tone, point of view, setting,etc.?
  • What is the genre you want to write? Do you want to write a science fiction novel, a horror story, a steamy romance novella, mystery, or a combination of various genres?

  5. Start writing your eBook. Save revisions and fixing mistakes for after you have written out the whole text of the book. If you feel the need to go back, then only go back after finishing each chapter of your book.

  6. Revise and finalize the eBook. Many phone/computer/ tablet apps will help you. Hemingway App is one example of these types of apps. If you are a person who would rather not use an app, then you can always have someone look over your work and give their critique.

  7. Add the final details and finishing touches. Make the title of the book, add an introduction, and a bibliography if you referenced information from a specific source. Add a nice cover layout to the book once finished.

  8. Test the book by giving it to friends and family for free. Ask questions to the people you have given the eBook to and get their feedback after they have finished reading the eBook. Adjust the book and apply any useful feedback to perfect the content of the eBook.

  9. Make a table of contents of the finalized eBook. The table of contents should include the title of the book, chapters/sections of the book, title of each chapter. If applicable, include the word count of the book, and page number estimates. A thesis statement may also be included and is often recommended for eBook that is going to be of a non-fiction genre.

  10. Publish your eBook. There are various eBook platforms you can use. Things to consider when choosing a publishing platform are hidden costs, file formats required, royalties paid to you, piracy protection, audience scope, capacity to set your own price and other contract information concerning your written work.

Know your Market and Who you are Writing for
Audiences vary depending on the information you are trying to sell. It is advised during the writing process to have a specific audience(s) in mind. It is also helpful to know what books are selling and what books are not selling. Looking through book catalogs on Amazon.com, Barnes and Noble, and other book/ eBook retailers can give you a general idea of the eBook market. Many websites, magazines, online journals, blogs, and newspapers often have a best sellers list which is useful when trying to figure out what is popular at the moment for each type of audience.

The Various Self-Publishing Platforms of the eBook World:

  1.Amazon’s Kindle Direct Publishing

  • Publishing takes less than 5 minutes, and your book appears on Kindle stores worldwide within 24-48 hours.
  • Earn up to 70% royalty on all sales of your eBook when you set the price between $2.99 – $9.99.
  • Enroll in KDP Select which allows you to earn more money through Kindle Unlimited and the Kindle Owners’ Lending Library.
  • Keep control of your eBook rights and set your own listing prices. You can make changes to your books at any time.
  •  You can self-publish Kindle eBook and paperbacks for free on KDP.
  • Free to sign up.

  2.Lulu.com

  • Offers tips and advice for publishing in both eBook format and print.
  • Publishes your eBook for free.
  • Gives you 90% royalty on all sales of your eBook.
  • Offers publishing services for a fee to help edit, format, and market your eBook.
  • Wider audience range and doesn’t rely on a specific type of eReader.
  • Free to sign up.

  3. Smashwords.com

  • 60% royalties through major eBook retailers, 80% royalties through the Smashwords store.
  • Upload eBook and reach a very wide range of retailers.
  • Global retail distribution and Global library distribution.
  • You can choose to participate in weekly promotions and sales through the site.
  • Offers various free services to help you publish your eBook.
  • Free to sign up.
  • Wider audience range and doesn’t rely on a specific type of eReader.

There are many more websites that offer publishing opportunities. Research all options in advance to find the retailer for your eBook.

Extra Tips and Advice for Writing a Variety of Content Successfully

  1. To get a good idea of how to achieve your eBook goal, I recommend reading Robert W. Bly’s book “How to Write & Sell Simple Information for Fun and Profit.”Specifically, read chapter 8 which contains various tips and tricks for selling eBook content.

  2. A way to gain publicity for your eBook is to have a blog. Many authors often have blogs promoting their books and other written works. You can also pay to have a website or person advertise your eBook.

  3. Make links to your eBook on social media (Twitter, Facebook, Instagram, Myspace, Tumblr, etc.) or make a video on YouTube advertising your eBook. Being available to answer a Q/A is also a good idea since it gives your audience a chance to give their feedback of your eBook.

  4.eBooks that make the most profit are often within the price range between $.99 – $5.99 per copy, but you can always ask for more since it is after all your eBook.

  5. Beware of all hidden costs. Some sites will offer fees to help format your eBook, edit and market your eBook. Read and learn about the various file formats and what is required for your eBook to be published.

 6. Research as much as possible about the many text file formats, retailers, genres, and other aspects of writing to get the most out of your work and make the least amount of mistakes.

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As any writer knows, there are times when you need a little help to get that all-important book finished—and with good reason. With modern technology, there are many great apps out there for writers.There are note-taking apps, note apps, diary apps, notebook apps, apps for iOS devices for iPhone or Android users, Evernote, apps for making the perfect to-do list, and many more. There’s even handwriting apps, word usage apps and even social media should you need them. But what really is the perfect app? Below, you’ll find the three best apps we can find for the writer and editor alike.
Three Best Writing Apps for Your Computer:

1. LibreOffice Writer

  • Free, open source software.
  • Gives you a basic interface like Windows 2007/2013.
  • Can switch between various formats; this allows more availability to share work with other users of Linux, Mac, and Windows operating systems.
  • Available to download for free on Linux, Windows, and Mac operating systems.
  • Has a better grammar check function than MS Word.
  • Easy-to-use template system with more free downloadable content.
  • Easy to navigate and use the application.
  • Have consistent updates every six months.
  • Very reliable and least likely to crash. In case of a crash, you may still be able to recover documents and work from the last auto-saved file.
  • Needs to be downloaded before use.

2. Hemmingway Editor

  • Costs about $19.99, but the web application is free at Hemingway web app
  • Works on Mac and Windows operating systems.
  • Highlights various grammatical errors and extra unnecessary words.
  • No Internet connection is required to use the application.
  • Can publish directly to WordPress and Medium through a direct link button.
  • Can be exported as an HTML file or CMS.
  • Can export to other word writing platforms and export it as a PDF file, text file, or Word document.
  • Can send the highlighted edits in a PDF file to show others the needed improvements.

3. Microsoft Office Word

  • Usable through Hotmail.com/Outlook.com which are Microsoft email domains.
  • The desktop version of Microsoft Office costs between $120 and $200. For business subscriptions (Microsoft Office 365) it costs $70 per year.
  • Content creating is easier.
  • Editing PDF files has become simpler without relying on Adobe Acrobat.
  • Various templates and fonts.
  • Has basic grammar check and spell check functions.

Runner-up: Google Docs

  • Requires a Gmail account to access.
  • Is free and works through the Internet web browser.
  • Offers basic word/text editor features.
  • Works on all operating systems including smartphones and tablets.
  • Data is backed up in the Cloud database.
  • Not the best for publishing but does give you ease of access on various devices.

Three Best Writing Apps For iOS:

1. iA Writer Pro

  • Costs $9.99 in the Apple app store. Free on Android devices through the Google Play app store.
  • Works on Mac operating system, iOS, and Android.
  • Exports HTML files, PDF files, and MS Word documents.
  • Syncs with iCloud and Dropbox.

Can tell how long it would take to read through what you’ve written.

  • Focus mode which dims the whole text except the sentence you are working on.
  • Has content blocks which allow you to embed pictures and tables.
  • Night mode which allows you to work at night.
  • Has syntax highlight.

2. OneNote

  • Supported on Android, iOS, Windows XP/Vista/7/8/8.1/10/RT, Windows Phone.
  • It is a note taking application.
  • Can be used to organize thoughts, pictures, and other various note taking needs.
  • Is included with the other Microsoft Office packages.
  • Can be accessed through the Hotmail.com/Outlook.com email domains.

3. Storyist

  • Cost $14.99 in the Apple store, $59 for the Mac software and a $29 upgrade.
  • Works on iPhone, iPad, Mac, and iPod touch.
  • Easy-to-use interface.
  • Has a simple writing/text editing interface with various customization options.
  • Supports AirPrint.
  • Can import and export files.
  • Story sheets and index card templates.
  • Good for writing novels and screenplays.
  • Uses Dropbox.
  • Uses a Bluetooth keyboard.

Runner-up: Scrivener

  • Costs $40 for Windows, $45 for the Mac version.
  • Offers a 30-day free trial.
  • Has an index card template.
  • Allows you to color code index cards.
  • Images, sound files, links, and other various items can all be kept in one place for ease of use.
  • You can make a session target wordcount and project target word count.
  • Mainly optimized to be used for Mac operating systems.

Three Best Writing Applications for Android:

1. JotterPad

  • Can change the fonts.
  • Costs $3.99 in-app purchases (to remove watermark), free to download.
  • Supports CommonMark format.
  • Has a built-in English dictionary.
  • Opens.txt, md, fountain extension.
  • Does syntax highlighting.
  • Has Dropbox integration.
  • Can share .txt, plain text, PDF, .rtf, Markdown HTML, and Markdown .docx files.
  • Exports .docx files.
  • Saves all work before exiting the application.

2. SE Notepad

  • It is free and downloadable from the Google Play app store.
  • Create and edit notes.
  • Comes with various themes and font styles.
  • You can back up and restore files.
  • Sync data and put it under password protection.
  • Is a basic note taking application.

3. TextMaker HD

  • Downloaded from the Amazon app store for free.
  • Is compatible with various office suites such as Microsoft Office.
  • Offers a more desktop-oriented interface.
  • Can open .rtf, open document, and HTML.
  • Can create PDF files.
  • Can send document through email as a .doc, .docx, or PDF file.
  • Various editing and formatting features.
  • Offers different graphics and drawing features.
  • Has spell check in seventeen different languages, synonyms in ten languages and automatic hyphenation in thirty-three languages.
  • Can make tables and merge cells within the tables.
  • Saves document in the cloud.
  • More features can be unlocked with in-app purchases.
  • Works well for touch screen devices.

Runner-up: Writer Plus

  • Open, edit, and save in plain text file.
  • Free to download from the Google Play application store.
  • Word and character count.
  • Offers a night mode.
  • Has Markdown format.
  • Supports Bluetooth keyboard and some basic edit shortcuts.
  • Supports nine different languages and more are being added.
  • Stores the files in the SD card.

Review

Each application offers various features that can help with your writing in various settings.
The best applications for writing are the applications that offer ease of use, various file saving formats, grammar/spell check, syntax highlighting, and outlining capabilities.

I recommend using apps like Hemingway Editor, LibreOffice Word, iAWriterPro, and Jotterpad. Hemingway Editor is good for editing and correcting many grammatical mistakes and improves your overall text quality. LibreOfficeWord offers a free word processor type program similar to MS Word and can be used on different operating systems among other things.

Jotterpad is an excellent app for those using Android phones. Jotterpad gives you flexibility and a quality word processor program for little to no cost. iA Writer Pro is good for iOS users and offers a variety of useful features to make writing content an easy task on Mac, iPad, iPhone, and Android.

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How To Read More Books

After writing my post on “100 books every teacher should read” I received a number of emails about finding the time to read all of those books (without going broke or insane!). There is something to be said for enjoying books (I am still an English teacher at heart), but it can also be easy to slowly fade away from reading as we take on more and more responsibilities in life. The past two years I read 42 and 43 books respectively. This year I’m going to read a book a week. 52 books in one year.

Here’s how.

To put it into some context. I’m the proud dad of 4 kids (age 6 and under), in an administrative job launching our 1:1 initiative, have published two books (and releasing three more books this year!), and still spend most of my time at night binge-watching Netflix with my wife!

I love creative work, and quite frankly, probably spend too much time thinking of new projects and ideas (as well as books and blog posts!). But, I’ve found that spending time reading every day has helped ground me in high-quality content and information. There is something special about a book that a blog post or article cannot replicate. Maybe everyone does not feel this way, but books (to me) are one of the purest forms of creativity and thought.

Here’s how I find the time (and money) to read 40+ books a year. And how I plan on changing it a bit to read over 50 books this year. I call it the “nerdy way” because it’s built on reading the most amount of books, in the shortest amount of time, for the least amount of money (can’t beat that right?).

1. Be Intentional to Make Reading a Habit

As a teenager I used to binge read books. I’d spend hours a day sometimes reading a book (or a series) and the go weeks without reading. When a book or story caught my attention, that was it…I was hooked and would not stop until I finished.

In college, I slowly started to read more non-fiction. I was interested in how the world worked and wanted more information on specific topics. Again, I would read a book start to finish in one sitting sometimes.

When my family started growing, and job responsibilities began to pile up…my binge reading quickly stopped. I’d start a book…then pick it up again in a month or two…and I remember going on vacation one week thinking, “I have six books I want to finish because I started all of them at different times in the past year!”

That’s when I decided I had to make reading a habit. Even if I read a tiny bit each day, I could make progress on the books I wanted to read, and finally finish all those great books I’d started during the past year.

Then I came across a post by habit-guru James Clear. James wrote about how he reads at least 25 pages each day. I did the math…

If an average book was 250 pages I would finish a book every 10 days by reading 25 pages a day. That 25 pages a day would lead me to read 36 books a year!

I started reading 25 pages a day as a daily habit. Two things became quickly apparent:

a) It didn’t take long to read 25 pages.

b) I usually went over the 25 page mark because I was into the book!

I read over 40 books that first year, all by using a method that I had repeatedly told my high school students to do as an English teacher (but never followed the advice myself).

Now, I’m increasing the habit by just a little bit, and it’s going to build over time. I’m challenging myself to read 40 pages each day. That 40 pages will ultimately lead to one 280 page book each week.

The trick is that I’m not reading all those pages with my eyes, I’m spending a lot of time reading with my ears.

2. Read With Your Ears

This year we moved into our new home and my commute got a bit longer. I now spend around 1.5 hrs in the car each day (45 mins each way). That gives me on an average week 7.5 hrs of commute time to listen to audiobooks.

But that’s not the only time I have to listen to audiobooks. There are also the ‘in-between’ moments of life. This could be a long drive, waiting for a train (or on a plane), while working out, or while doing chores around the house.

Most audiobooks are between 5.5 hrs and 7.5 hrs long. But a book I just listened to this week, Anything You Want by Derek Sivers, was only 1.5 hrs long. One week. One book down.

I blame Audible.com for my audiobook addiction. I signed-up for free and got two free audiobooks downloaded straight to my phone (Try Audible and Get Two Free Audiobooks). Reading with my ears has only increased the number of books I’ll read this year. It’s also a different type of reading/listening experience. Often I’ll have to rewind the past minute of audio to catch a quote or insight or story that I want to remember. It’s almost a form of “close-reading” while listening.

3. Find Great Deals

I love BuckBooks.com for great Kindle book deals. Sometimes they will have free books, and usually the site features books on price for 99 cents. This is a completely free service to sign up for and then they’ll send you emails with featured books that link directly to Amazon (Kindle store). In essence, they do all the hard work in finding books that you’ll like to read…and that are cheap. BuckBooks recently came out with a new Audiobook promotion (for a dollar) each week as well and I can’t wait to check out that feature (sign-up here!).

Other ways are to borrow books from your friends and colleagues that they have recommended, go to the LIBRARY, or get ebooks from your local library. When you’ve built the habit of reading into your daily routine, you’ll have no problem finding recommendations and talking to other readers. These deals let you read without going broke (hint: that’s still my problem with Barnes & Noble).

Try apps like Hoopla or go to websites like NetGalley to get free books (audio and digital) for your reading pleasure!

So, what are you waiting for?

Find great book recommendations, make daily time to read, read with your ears, and find deals…after that they only thing left to do is spread the word on books you think others should read!

Do you have any tips or tricks you’d like to share with us? Leave them in the comments!

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There are many misconceptions about writing and publishing a book. The first and maybe largest myth is how long it takes to write a book. The second is how long it takes to bring a book to market. I’m hoping to debunk both of those myths in my latest project.

I wrote my last book in the matter of a few months…and then the publisher took it for a few months to edit, format, edit again, format again, get reviews, format one more time…and then finally release a month after it was scheduled to release.

I have no problems with my publisher (in fact I think they do great work), but book publishing doesn’t have to be this way.

The writing process only took 60-90 days…but the publishing process took much longer.

In the next four weeks I’m going to change that with my latest book. Here is my plan of action, and I will keep you updated on the progress through this blog:

Day 1 (12/19/14): I currently have the title for the book (Learning By Choice), the overall chapter outline (10 chapters and an introduction), and how I’m breaking down each of those chapters.

  • Chapter 1: Choice in Instruction
  • Chapter 2: Choice in Content
  • Chapter 3: Choice in Assessment
  • Chapter 4: Choice in Differentiation
  • Chapter 5: Choice in Communication
  • Chapter 6: Choice in Collaboration
  • Chapter 7: Choice in Technology
  • Chapter 8: Choice in Presentation
  • Chapter 9: Choice in Time/Order
  • Chapter 10: Choice in Purpose

I’m looking for a 20,000-25,000 manuscript (shorter book) that I can sell via Kindle Direct Publishing.

This book is partly a follow-up to my traditionally published title, Inquiry and Innovation in the Classroom, as it touches on practical ways to bring choice into the classroom.

I also have a working outline of each chapter…so I’m not starting from complete scratch, but this is just the basics.

Plan for today is to finalize my bulleted outline of the book and write the introduction. I will keep you posted!

Day 2 (12/20/14): I finished the bulleted outline for the entire book. The way I do it is like an old school Roman numeral type of outline with indented sub-topics for the chapter. Here’s an example of one of my chapter’s outline:

Chapter: Choice in time/order 

  1. Story: The Gamified Class
    1. Are we looking for process or understanding?
    2. Many ways to get to understanding
    3. Choice in how the game is played
    4. Playing the game of school article?
  2. Why: Mastery always wins
    1. The results of mastery learning
    2. Choice in time…with some restrictions
    3. Extending the classroom rethinks the possibilities
    4. Why MOOCs work and don’t work
    5. Why online/blended courses work and don’t work
    6. The end goal has to be understanding and demonstrated ability
  3. How to do it:
    1. Start with the end goal (UBD)
    2. What are a variety of ways students can achieve this understanding/ability/skill?
    3. Provide pathways and formative assessments
    4. Badges tied to authentic tasks
    5. self-assessment and reflection
    6. Variety of presentations to show understanding
  4. Resources:
    1. Gamified class stuff
    2. UBD resources
    3. Online/Blended learning

As you can see it is not too detailed of an outline, but each point is very general and broad. When I go to write the rough draft of the chapter I then can expect to spend a few paragraphs on each point. I’m aiming for 2000-2500 words per chapter, followed by a resource that teachers can use in the classroom.

I feel pretty good about the flow of the book and how it is going to be helpful in each section. Although I’m not calling this a “how-to” book…it has those elements to it that make it extremely valuable throughout each chapter.

That’s it for Day 2…hoping to finish the Intro tomorrow.

Day 3 (12/21/14): Well I was not as productive as I wanted to be today, but I still finished the introduction. It is still rough and needs editing, but it serves as a perfect opening to the idea of choice in the classroom.

Part of the reason I was not productive was how quick I was able to finish the intro. That may sound counterintuitive but here is the problem. I based the introduction on a blog post I wrote almost a year ago. I tweaked, added, and moved around some different pieces to the post until it was a great fit. But instead of moving on to Chapter 1…I sat back and decided I didn’t need to write anymore for the day. I’m thinking that type of productivity might burn me later on down this road.

Day 4 (12/22/14): I went on a power writing spree today. Although I did not completely finish Chapter 1 (or 2 or 3)…I did write over 5,000 words. I wrote most of the first two sections of Chapters 1, 2, and 3. The stories were personal and real, so they did not take long to write. However, I continually got stuck when it came time to walk my readers through the “how to do it” section of each chapter. I might have to go back and add extra layers to this outline to get it easier to write.

I was listening to the Self-Publishing Podcast and the guys were talking about writing beats. Basically it is what I’m trying to do with the outline but very much more in depth with what to write. I can see the benefit to speed and efficiency when the outline is more detailed because I was caught up in the exact steps of ‘how to do it’ instead of just writing it as a draft and powering through the rest of the chapter.

 

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Having a blog can be like standing in a packed street corner with a megaphone. You can be as loud as you want to be…but usually everyone is too busy to listen. With almost 2 million blog posts published everyday (yes, that’s a real stat) how can we as bloggers reach our audience without the megaphone…

It’s simple. We must teach with our blogs.

Think for a moment about the last blog post you read all the way through to the end. Why did you keep reading? Sure, there must have been an inviting headline that captured your attention. The beginning of post also hooked you into some sort of interest. But what actually kept you reading?

Chances are the writer was teaching you something. Teaching through our blogs comes in a variety of forms, but when we teach, we are actually helping our readers. There is an aspect of blogging and writing that is self-reflective, but if you are only writing for yourself…then a journal will do just fine.

If you care about helping your readers, spreading a message, and making an impact with your words…then you must “teach with your blog”. Here are seven ways I’ve learned to teach with my blog, and some examples from others who do a great job teaching with their words.

1. Explain a new idea or concept

We often think that “everyone is already doing it” but that is just wrong. Yes, what seems simple to you may be extraordinary to others, and a blog is the perfect place to share what you, your school, and your colleagues are doing that is special.

The key to this type of “teaching” blog post is to explain the idea in a way that invites readers to try it out for themselves. You want to not only keep their interest, but also share the secrets that made it successful in a “how to” approach.

Example: Innovation Day by Josh Stumpenhorst

2. The Step-by-Step Guide

This takes #1 to another level. In a post I recently wrote on “How to Gamify Professional Development in Your School” I made sure to write down every single step we took in the gamification process (soup t0 nuts). This is the type of post that people search for on Google and when they stumble on your page, scream “Yes!”.

The step-by-step guide is also valuable to your blog readers. It’s a chance for you to actually walk them through the learning process by doing. Unlike a list post or reflection, the step-by-step guide is begging for action to be taken . This usually takes longer to write, but your readers will thank you again and again.

Example: How to get 120 people to read your first blog post by Bryan Harris

3. Interviews

Some of my favorite blog posts have been interviews. It teaches the reader about both the interviewer (what types of questions do they ask and why) and whoever is getting interviewed. This is almost as good as listening to a podcast, and sometimes I actually prefer the text version.

The key to doing an interview on your blog is to make sure you either go all-in with the full transcript of the interview…or have a post based on the interview that has some quotes pulled in. I tend to do the latter type of post because it gives great support for whatever argument you are trying to make.

Example: 5 Things Innovative Schools Do Differently (based on an interview with Eric Sheninger)

4. Reviews

Whether you are reviewing a book, an app, website, tool, program, or just an experience (think conference)….reviews are a powerful teaching method for blogging. I’m a big fan of reading reviews online before buying something. I try to gauge the overall feeling of the product from people who have used it.

However, if my wife, or one of my siblings, or friends recommend something…I’m twice as likely to buy it or check it out than a random person’s review. As a blogger you are no longer “some random person”. Chances are you’ve built up an audience of readers who see you as someone they can trust. Therefore, your reviews carry more weight than any Amazon or Yelp person. My rules are to be honest, but not slander (or overhype). Try to keep an even keel with your words no matter how excited you are (which can be tough either way).

Example: 3 Good Books About Crafting Stories by Richard Byrne

5. Reflection

What worked. And what didn’t work. Reflective pieces can often be all about the author, but when you open up your successes and wounds to your readers…it again teaches. For a long time when I first started blogging, reflection pieces are all that I wrote. Once I realized this, I became “anti-reflection” on my blog. This was wrong for many reasons…but mostly because reflection is helpful for both the writer and the reader. If you can touch on a success or failure that someone else is going through, you’ve done more with your words than you can ever imagine.

Example: What Motivates You (Probably Not Grades) by Kristen Swanson

6. A Different Perspective

As I browse Twitter and social media it is easy to see where the “mob” mentality comes to play. People love jumping on an idea and building on it (this is not always a bad thing). Often there needs to another voice, and another perspective shared on topics that everyone is taking for face value.

One of my favorite bloggers, John Spencer, does a great job of giving a different perspective in many of his posts. They don’t have to be long, but they make you think. The purpose of the “different perspective” post is to teach your readers that all ideas have multiple vantage points. Be careful before labeling the “next best thing” as “the best thing”.

Example: My Thoughts on Homework by Justin Tarte

7. A Shared Experiment/Challenge

I want to do more of these types of posts. Last spring/summer I ran the “Summer of Twitter Challenge“. It was a simple way to challenge teachers and schools to join Twitter and get active online. Over 100 schools joined the wiki and started sharing. I’m not sure how many followed through (it was tough even for my school) but the challenge excited people, including me.

A share experiment or challenge allows you and your readers to go through something together. Then you can discuss together, and when it is over, reflect together. Some of my favorite blogs do this with their readers on a regular basis. You could survey your readers and see what type of challenge they are up for, or just spring it on them and see who joins in the fun. And that’s what this is…fun. Let me know if you are running a challenge or experiment and I’d love to join in!

Example: Tim Grahl’s 10k Experiment

I hope this gives you some ideas for new blog posts and ways to teach with your blog. If there is one thing I’ve learned over the past year of writing, it’s to mix it up and try new things. If you’ve taught with your blog in the above ways share your experience below in the comments. We can all learn so from each other, as long as we are putting it out there to the world!

Photo Credit: außerirdische sind gesund via Compfight cc

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I had dreams. I had goals. I think we all do. But the same thing kept happening to me. Big idea, after big idea…new goal, after new goal. I didn’t succeed.

Sure, there were small wins along the way. I learned a lot from every failure. My problem was pushing through the tough parts of the creative process…where there is no adrenalin and anticipation moving you forward. In reality, I wasn’t good at finishing what I started.

Then I read about Nathan Barry writing 1000 words a day. He had a great blog. He had two books published. And it instantly made sense…he accomplished similar goals that I had by focusing on what would lead him to success. The great Tony Robbins has an interesting perspective on this exact point:

“In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.”

That quote made a ton of sense to me. So, I sat down and looked at some of the professional goals I had for myself:

  • Create a blog that mattered
  • Write and publish a book
  • Make some real change in education

I have many other personal goals, and life goals, but I wanted to focus on what I could change professionally. Nathan’s work on writing 1000 words a day really motivated me to do the same thing. If I wanted to create a blog, write and publish a book, and make change in education…then I had to create a system to get me through the tough times when inspiration was lacking.

Creating Systems for Goals

I was recently interviewed on the Edu All-Stars podcast. It was a great discussion, but Chris Kessler asked me an interesting question at one point on the show: What’s your process like? This post is really a fuller explanation of what I shared with Chris on the show, because I hoped to talk about how my goals were never accomplished until I had systems in place.

Almost 500 days ago I started to write regularly. I decided to “commit” to the writing process and a system and see what would happen. As I began to write 100 words a day, it became easier to write 250 words a day. My system allowed for constant improvement because I wasn’t focused on the end goal (writing a book or building a blog) but instead just the act of writing. Last March I set up this blog for the first time and started putting a blog post up every now and then. Here’s what the last year looks like in terms of growth:

Ajjuliani.com Growth

This past summer I started writing 1000 words every day. It’s hard to do some days. I’ll only get 500 one day, and have to make up for it the next day. I’ll miss a day here or there and have to catch up over the next week. But I’m committed to the system.

Here are a few of the things I’ve worked on with my 1000 words each day:

  • Blog posts
  • Guest blog posts
  • Website copy
  • Book proposal
  • Inquiry and Innovation in the Classroom manuscript
  • Teach Above the Test eBook
  • Teacher’s Guide to Tutoring eBook
  • Curriculum writing
  • Unit and lesson planning
  • Grant writing
  • Emails (lots of them!)
  • Weekly Newsletter
  • The Best and Next in Education (digital magazine)
  • 20% Time MOOC (this past summer)
  • Coaching
  • Consulting work
  • Video scripts
  • Random thoughts

Since October I’ve been focused on building a system for my blog. I’ve posted two blog posts per week and two guest blog posts per month. Instead of focusing my blog as only a place for reflection (which it sometimes is) I’ve tried to make my posts as useful and helpful for other teachers, writers, and learners as possible. Really, I try to teach with my blog as much as possible.

The Power of Habits

Habits and systems are something we don’t talk about nearly as much in education as we should. If we want to improve student engagement and performance, the trick is to work on systematic change. As the quote above said, “take control of consistent actions”. What do your students do as soon as they walk into your classroom? What does your staff do as soon as they walk into a meeting? Are we building good habits?

My system of writing everyday isn’t necessarily a habit. The habit part comes when I tell you that the writing almost always comes around 5:30am with a cup of coffee next to my computer. Habits have triggers, specific times, and repetitive actions. James Clear gives “3 Rules For Actually Sticking to Good Habits” and I think they are spot on:

Here are the rules:

  1. You have to start with a version of the habit that is incredibly easy for you. It must be so easy that you can’t say no to doing it and so easy that it is not difficult at all in the beginning.[1]
  2. You have to increase your habit each day, but in an incredibly small way.[2]
  3. Even after increasing your habit, all repetitions must remain easy. The total habit should be broken down into easier pieces if needed.

As a teacher or leader how could you implement these rules? As a writer I used these three rules to keep improving my system. So, even when I have days when my writing stinks (happens a lot), I’m still going through the motions and working.

When you ask yourself what your goals are, do you have a system of how you’ll reach those goals? For a long time I didn’t…and I thought they might magically happen with hard work. It’s not enough to have goals…everyone has goals. The systems and habits you create for yourself are where the magic happens.

What’s been really exciting for me is seeing how talking about “systems” can help other people I’ve worked with in the last year. Whether it is working with teachers, students, leaders, or other authors…I’ve seen the power of systems at work! In two weeks, I’m opening up my first ever coaching program to help five people go from an idea to a finished book, product, or course that they want to launch. I’ve been doing this type of coaching on an individual basis for a while, and truly enjoy it. If you’re interested and want to learn more, sign-up here.

And there you have it. Another 1000 words for the day. What are some habits or systems you’ve built up over the past few years to help you reach a goal? Please share so we can all learn!

Photo Credit: tonyhall via Compfight cc

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Each year after holiday break I told my students their writing would change forever. It was simple statement, but most of them did not take it seriously. What ensued was “Writer’s Boot Camp”. A 10-day writing program I put my students through each year. It didn’t matter if I taught 8th graders or 11th graders, the rules and guidelines stayed the same. Each day we would cover a new rule. Each day they would write 250 words in class, and 250 words at home. At the end of writer’s boot camp students had to produce a piece of analytical writing, and they had to demonstrate an understanding of the rules.

What I loved about Writer’s Boot Camp was the simplicity…but also the feedback I received from students. They complained when I assigned the writing project, but as the days went on the complaining stopped and they realized that writing wasn’t all that hard, or all that boring! In fact, many students continued to write each day and keep the journal they had built through the boot camp.

I made it a ten day period because we often focus on writing “here and there”. By deliberately focusing my students’ (and my own) attention on writing, it became a challenge that we all had to overcome together. At the end of boot camp my writing had drastically improved…and my students felt a new confidence about their craft.

Here are my 10 lessons to make anyone a better writer.

Lesson #1: Behind every great piece of writing is a great story.

I don’t care if you are writing a letter, email, essay, book, or company memo…if it is boring, no one will care. Furthermore, it needs to tell a story. Human beings learn better through stories than anything else. If you want people to learn from your writing (however big or small the piece) it needs to be a great story.

Lesson #2: You become a better writer by reading. You become a better reader by writing.

This generation of students reads and writes more than any other before it. However, much of that reading and writing is text messages, Twitter/Instagram/Facebook posts, short blogs (like Tumblr), and other online pieces. The type of reading you feed your brain is also going to end up in your writing. If we want students to write analytical pieces, they must read analytical pieces. If we want them to write a narrative, they must read a narrative. Make sure you are on a good “diet” of reading, and try to read what you’ll be writing. It will make your writing better than you could have ever imagined.

Lesson #3: Vigorous writing is concise.  Every word should tell. Make your point well and once. Then shut up.

Every word should have a purpose within the sentence. Every sentence should have a purpose within the paragraph. Every paragraph should have a purpose within the piece. It’s that simple.

Thanks to Strunk and White for that lesson!

Lesson #4: Learning to use words effectively will be the most valuable tool you’ll ever need.

Want to get a job? You are going to have to speak and write well to even get an interview. Want to ask that girl/guy out on a date? Make sure you use the right words! Want to be a better thinker? Build your vocabulary…we think in words!

My good friend Anthony Gabriele used to have this lesson hanging from various spots in his classroom. In fact, many students already know how to use their words to effectively persuade parents or friends…but they fail to transition this type of persuasive language into the classroom in their writing. My job as a teacher was to make that connection to “real world” language use, and how it applies to even the smallest writing task in school.

Lesson #5: Always be prepared to write. Always be prepared to think critically.

At this point of Writer’s Boot Camp I would give my students a Bourne Identity writing moment. What does that mean exactly? I’d quickly surprise them with a critical thinking scenario that require them to not only “think on their feet” but also “write on their feet”.

Why do I do this? Because you never know when you’ll need to use your writing skills for a specific moment. Prepare to write and think when you are unprepared. Success will follow!

Lesson #6: Style = Your grade.

Maybe you’ve got great content. Your structure and grammar are perfect as well. Yet, whether it is a teacher, a blog reader, or a boss…something is still missing when they read what you write. That’s because your writing style is what takes readers from passively absorbing your work, to actually believing in you.

Style is in short…your personal writing voice. It separates you from everyone else. In order to improve your style you must write, write, and write some more. Once you find it, you’ll know…because your readers will want to talk with you.

Lesson #7: Cheer up, great writing isn’t laborious, it’s tedious.

I used to landscape during my summers while I was in college. One of the first things I learned to do was mulch. Taking hot (and smelly) mulch from off the truck, into wheel barrels, and spread it all over huge properties was no fun task. It was a workout!

I also had the opportunity to do some gardening as a landscaper for a huge estate. I’d spend all day walking around the grounds picking a weed here or there, and pruning different plants. It took a lot of time, but I never broke a sweat.

Great writing won’t make you sweat. It isn’t laborious like mulching, it is much more tedious like pruning and weeding a big estate. Great writing takes time and you have to keep working at it. Think about writing as a journey and you’ll continually improve.

Lesson #8: Write to entertain, not to impress.

Big words, fancy sentence structures, and deep thoughts aren’t what writing is about. Writing is about conveying an emotion, and your focus as a writer should be to entertain the reader through your words. Many time we think about “entertainment” as something that is fun…but, in reality to be entertained is to care about what is happening and be connected to the words.

When’s the last time you read a book, watched a movie, or listened to your favorite song and said, “That was impressive writing…?” We don’t think about the actual writing, we think about how we feel and connect to that book, movie, or song. We’ll end up liking the book, movie, or song because we are entertained by the words and story. Aim to do the same with your writing.

Lesson #9: Know the difference between revising and editing. Then do both.

As a teacher I have a few opportunities to improve and change my lessons throughout the year. The recent snow days force me to make quick rearrangements of what I would teach, and cut out some of the content I would bring to my students. Various choices have to be made throughout the school year in terms of what I would teach, but I have to be flexible enough to make it work for the students and fit the curriculum.

During the summer I can look (often with a colleague) at the entire year. We can change and modify entire units and add or take away new projects, papers, assignments etc. The process goes back and forth each year as big changes are made during the summer months and small quick fixes are implemented throughout the school year.

Chances are you rarely edit…or revise. I’m here today to tell you that both are necessary! Editing your writing is similar to what we do during the school year as teachers or leaders. Changes sometimes need to be made. Cuts need to happen. And every once in a while we’ll add something new of value. Revising is similar to the work we do in the summer when we look at the entire structure and flow of the content and curriculum. In order to improve the teaching and learning, the changes made during the year and during the summer are necessary. In order to improve your writing, revising and editing are also necessary.

Lesson #10: If you want to improve, you’ll continue to improve.

In the end, it’s all about attitude.

For the final lesson of Writer’s Boot Camp I’d ask my students to write down the biggest challenge they ever had to overcome. For some students this was very personal, and for others it often was about a sporting challenge or related to one of their activities they do outside of school. The students were very open about this question and it sparked the same debate in class every single year.

Do your circumstances make you who you are? Or, does who you are impact your circumstances?

When it came down to it, every one of my students believed they had the power to improve their life in some way. Many didn’t know exactly how they would do it, but they had hope in their own individual power to move their life forward.

I left them with a simple message: Life, just like writing, is all about attitude. If you push yourself to constantly be better, then you’ll eventually get there. If you sit back and hope that you’ll improve, chances are you’ll never improve.

The Writer’s Boot Camp was about a lot more than just writing, and as a teacher it taught me that helping my students’ develop successful writing habits, is no easy task. But it can be done with the right attitude.

PS- I’m debating between a few new book ideas and I could use your help. My purpose is to provide the most value to the readers of this blog, so if you could answer this one question survey, it will help me get the clarity I need!

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 “Science, by its own definition, doesn’t give us meaning. It just provides us with facts . . . Our lives gain meaning only when we tell our story.”—David Steindl-Rast

A few years ago I was lucky enough to teach the book, Things Fall Apart, to my 10th grade English class. It’s a great book…but that’s not why I was lucky.

I had recently been to Africa two times and learned so much from the people there, and now I finally had a book that related to my experiences. Each day in class I had another story to tell, and when we missed a day of storytelling in class, my students eagerly asked me if I had any more stories, or if we were “just going to have a regular class”.

That comment opened my eyes to the power of stories in my own classroom. My students wanted to hear about my experiences because they connected to those stories. As we read through the book and discussed Okonkwo’s (the main character) motivations and actions, there was a deeper understanding taking place.

Soon, we were all sharing stories that related to the book. Okonkwo had wanted to be a different man than his father was, and now his son wanted to be different than he was. Young men and women in my class spoke about the pressures they put on themselves to live up to their parents, or be different than their parents. We began to relate to the deeper conflicts in this book, because our stories connected with them as well.

I’m a big believer in project-based learning and inquiry-driven learning…but there is something special about “story-driven learning”. My students ended up scoring better on their quizzes and projects for Things Fall Apart than any other book I’d ever taught. From that moment on, I knew there had to be something to the power of story.

The Science Behind Storytelling

Every night before my daughter goes to bed I tell her a story. Sometimes it is based on the day’s events, and other times it is a story about when I was a child, but usually it is completely made up…and she loves it. She also vividly remembers the stories later on.

If I hit on a similar theme or topic in my bedtime story the next day, or next week, or even next month…she calls me on it. She lets me know that I talked about that before, or that this sounds like the other story I told her… She’ll also relate our bedtime stories to real events that happen, and many of the same themes and topics that come up in our stories…come up in our lives.

This is not unique to my daughter, instead it is based in science and research. “A 2010 study in the Proceedings of the National Academy of Sciences showed an intimate connection between the brain activity of speakers and listeners in conversation, demonstrating how the brain of an engaged listener “syncs up” with a speaker. By engaging students with compelling stories that impart important material, teachers reach students both emotionally and biochemically, increasing the potential for rich learning experiences.”

Sherrelle Walker – a teacher, administrator, and professor of 30 years – wrote about the science behind stories:

Scientists have long known that human beings are storytelling creatures. For centuries, we have told stories to transmit information, share histories, and teach important lessons. While stories often have a profound effect on us due to emotional content, recent research also shows that our brains are actually hard-wired to seek out a coherent narrative structure in the stories we hear and tell. This structure helps us absorb the information in a story, and connect it with our own experiences in the world.

So, if you are like me, maybe this is all starting to make sense. I know that I learn best through experience and stories. If I think back on some of my best learning experiences they were often either having to do with hearing a great story…or creating a new story. When I look at what articles I enjoy, they almost always teach me something through a story. That is the initial hook of many great learning experiences.

But yet, so often in our techno-focused world we fail to take the time to actually teach through stories. I’m guilty of this, you might be too. Technology is a great tool for learning, but guess what, storytelling might be a better tool.

Stories, Technology, and Innovation

Pamela Rutledge is a Professor and Director of the Media Psychology Research Center. In an article she wrote for Psychology Today, Rutledge says:

Even with technology’s increasingly sophisticated and jaw-dropping capabilities, the tools are becoming simultaneously more accessible and user-friendly. So much so, that the boundaries are blurring not just across technologies but also across the people who are creating, using, producing, augmenting, distributing, hacking, mashing, and every other ‘-ing’ imaginable.

In spite of all the excitement, however, the human brain has been on a slower evolutionary trajectory than the technology. Our brains still respond to content by looking for the story to make sense out of the experience. No matter what the technology, the meaning starts in the brain.

The research has shown that stories fuel understanding of all types of learning objectives. If you want your students to…

  • understand mathematical principles
  • write better essays
  • learn through inquiry
  • apply scientific theories
  • tackle real world issues
  • innovate in the classroom

…then teach them with stories.

Leo Widrich, the co-founder of Buffer, wrote a fantastic article on the science behind storytelling. He explains that our brains can’t help but function differently when we are being told a story:

When we are being told a story, things in our brain change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too. And yet, it gets better.

When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too. The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:

“When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners’ brains.”

Anything you’ve experienced, you can get others to experience the same. Or at least, get their brain areas that you’ve activated that way, active too.

What does this mean then for our teachers and students?

First, it means we should spend some time rethinking the “best practices” in instruction. Stories are often told in History and Language Arts classes, but are they used effectively? And are we ever thinking about teaching with stories in the STEM subjects? For example, John Spencer’s book, Wendell the World’s Worst Wizard, teaches “making” and “STEM” concepts through the story of a young wizard with no magical powers.

Second, I’d argue that one of the most innovative ways to teach may be to slow down, and tell a story. Figuring out what story to tell, and how it connects, is the job of any great teacher. If we want our students to change the world, they’ll need some inspiration from the stories of those that have already changed the world.

Finally, books like Kendall Haven’s Story Proof, need to be must-reads for anyone who is teaching anything. Haven’s book explores more than 150 qualitative and quantitative research studies that discuss the effectiveness of stories and/or storytelling on learning. Let’s use the research we have to improve how we teach. I know I took the time to change a lot of my guide, “The Teacher’s Guide to Tutoring“, in order to add more stories. I hope that type of teaching benefits my readers.

Somehow I was never told to “teach with stories” when I was starting out as a teacher, even though that is one of the best ways in which I learn. However, “story-driven learning” may be one of the most underused and oldest methods of teaching…and the most effective.

What’s your story?

PS – Thanks to Nick Provenzano for inspiring this post with a story of his own.

PPS- I’m debating between a few new book ideas and I could use your help. My purpose is to provide the most value to the readers of this blog, so if you could answer this one question survey, it will help me get the clarity I need!

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